CRM brochure

C-R-M CUSTOMER RELATIONSHIP MANAGEMENT

Understand your customers.
Strengthen relationships.
Increase success.

Customer Relationship Management (CRM) helps you systematically manage your customer relationships, identify customer potential, and strategically align your marketing and sales activities.

Your Customers at the Center

Develop and strengthen customer relationships strategically.

How important is each customer? Which level of effort is worthwhile? And which measures create long-term customer loyalty?

With the C-R-M system, you can capture, structure and analyze all important information about your customers – from the initial contact through to long-term customer care.

Areas of Application

Everything you need for professional customer management

01

Customer Information

  • Company, guest, shipping and postal addresses
  • Contacts and contact details
  • Stays and contact information
  • Individual customer interests and needs
  • Contact groups and customer segments
02

Marketing & Sales

  • Acquisition and customer acquisition
  • Sales lists with conversation details and customer needs
  • Individual offers for companies and individual travelers
  • Order and cancellation processing
03

Customer Loyalty

  • Consulting
  • Special terms and conditions
  • Exclusive offers and bonuses
  • Information about new products and services
  • Loyalty programs
  • Complaint management
  • After-sales management
  • Customer win-back
04

Customer Analysis

  • ABC analysis for evaluating your customers
The CRM Process

From first contact to loyal customer

01

Get to Know

Capture customer information centrally and document interests and needs.

02

Analyze

Evaluate customers according to value, behavior, potential and segments.

03

Targeted Communication

Develop suitable offers, campaigns and communication measures.

04

Retain

Strengthen customer relationships through consulting, special terms, bonuses and individual services.

05

Evaluate

Measure results, analyze profitability and continuously optimize your activities.

Analysis & Reporting

CRM makes customer relationships measurable

By connecting customer information, marketing, sales, customer loyalty and reporting, you gain a reliable basis for informed decision-making.

Which customers are particularly valuable
Where growth potential exists
Which marketing activities are successful
Which customers can be won back
Where sales and service costs can be optimized
Your Benefits

Your benefits at a glance

Centralized customer information
Personalized customer communication
Targeted marketing and sales activities
Systematic customer analysis
Effective customer loyalty and win-back
Better utilization of customer potential
Transparent evaluations and profitability analysis
Sustainable improvement in customer satisfaction and business success

C-R-M is more than an address management system.

It is a holistic approach to turning contacts into valuable, long-term and profitable customer relationships.


C-R-M – Customer Relationship Management with a System.